Chapter 9

Basically what chapter 9 was about was having a commitment to the film you're making. The cost to make a movie can be a lot of money so you need to be 100% in it.
Another thing it talked about was having a meaningful concept. You want people to want to go out and see your movie and have some sort of impact when it's finished. You don't want your audience to walk out of the theater feeling like they wasted their money.